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Topics
- Overview and Basics
- Testing vs Targeting
- A/B Tests & MVTs
- Actionalble Audiences
- Personalization in Sales Funnels
- Campaign Personalization
Web Personalization and Automation - Adobe Target
Are you a designer or a marketeer ready to take your skills to the next level?
Unlock the power of personalization with our comprehensive Web Personalization Class. In this course, you'll explore the intricate world of Adobe Target, gaining insights into the importance of automation and personalization in crafting exceptional user experiences.
Master automated activities, from Auto-Allocated A/B to Auto-Targeted A/B activities. learn how to build customer journeys between Automated Personalization and Auto-Target, and gain proficiency in managing content effectively within automated personalization activities.
But the learning doesn't stop there. Observe user behavior and events, and track key attributes to understand how your customer's behavior is evolving. This knowledge empowers you to evolve your digital experiences in line with user expectations. Learn to build effective hypotheses for testing and optimize any visitor data segment, whether from your application, third-party sources, or offline data.
Join our Web Personalization Class to redefine design, understand user behavior, and personalize the future of digital experiences.
Q: What will I learn in the Web Personalization Class?
A: In our class, you'll dive into the world of Personalization and Automation, exploring the importance of Adobe Target in automating and personalizing user experiences. We'll cover the distinction between Optimization and Personalization, and you'll discover the benefits of Testing and Targeting in this context.
Q: How does Adobe Target address Personalization Challenges?
A: We'll make personalization simple and learn free & paid tools such as VWO & Adobe Target and their strategic approach to personalize campaigns & funnels. You'll gain insights into Target's unique methods for handling these challenges, understanding the value drivers that make personalized experiences stand out.
Q: What opportunities for personalization exist within the customer journey?
A: We'll learn how to personalize content, run A/B tests and for customers coming from a specific campaign show only the specific products they have seen or clicked before to keep the communication coherent
Q: What automated activities will I master in the class?
A: From Auto-Allocated A/B and Auto-Targeted A/B activities to creating automated personalization activities, you'll become proficient in automated techniques. Understand the distinctions between Automated Personalization and Auto-Target, and learn how to manage content effectively.
Q: How can I make the most of Adobe Target's personalization capabilities?
A: Discover tips and tricks directly from experts on maximizing Adobe Target's potential. Learn to interpret automation activity reports, understand the guidelines, and utilize the Test and Traffic Calculator efficiently for actionable insights.
Enroll now to enhance your expertise as an Optimization & Personalization specialist through our comprehensive live online step by step class!